Forgotten MTV Personalities: Volume One

Inspired by the book “I Want my MTV” I am starting a new recurring feature in which we examine some of the legendary characters of the Golden Era of MTV…

VJ’s always came in different shapes and styles. There were always the cute girl next door types or the comedian or the guy who is best known for his hair (few people know that widescreen TVs were invented solely to fully capture the glory of Adam Curry’s mane.) But only one WV existed solely to be the grunge DJ and that is our old friend, Steve Isaacs.

Featuring a look that screamed either “Seattle” or “That guy who sits in the fourth row of your English 103 class” Steve Isaacs ushered MTV into an era of Pearl Jam and Nirvana and left once we reached the era of Bush and Silverchair and completely disavowed all knowledge of the network by the time of Limp Bizkit. He was an example of 120 Minutes becoming mainstream as we no longer require a British accent to denote what was cool or not. Even if that was by having a kind of goofy, skinny guy with long hair act as the representative for an entire generation.

I have to be completely honest here, before reading I Want My MTV I could not for the life of me remember this guy and certainly not his name. But I guarantee that once people my age look at his picture we all immediately remember him. That was one of the wonders of MTV where even the minor celebrities became an integral part of our lives because they were always there. But more accurately, Steve Isaacs was probably the first VJ that I can remember who I legitimately thought that I could know in real life.

Because that really was the way a group of us were in the early 90’s. Ok, maybe I did not have the long hair and I wore less flannel but the idea of being young and really into this new type of music and having an almost childlike enthusiasm about it. We hung out at record stores at 11:55 on Monday nights just so we could get the new releases at midnight because we just had to have that new Breeders CD immediately. We made mixtapes and spent our free time rummaging through used CD racks trying to find some hidden gem. We thought we were unique but really we were just enjoying the thrill of youth and experiencing life on our own terms.

So cheers to you, Steve Isaacs. Once Pearl Jam no longer required MTV neither did you or any other member of Generation X. And who could sit through a Bush video anyway.

Wednesday Night Music Club: I’ve been listening to a lot of Jason Isbell recently. He is a former member of the Drive-By Truckers and might be one of the best songwriters around today. Give him a listen.