So MTV turned thirty years old yesterday and as someone who was seven when MTV first went on the air that makes me a) highly qualified to discuss the societal impacts of MTV and b) really freaking old. Anyway, so I’ve decided that I will list, in no particular order, the ten moments / shows / events that epitomized MTV for Gen X. Five tonight, five tomorrow. Here we go.
Live Aid: This is still the only major concert event of my lifetime that I actually remember sitting down and watching because it was “important”. It was the absolute biggest story of the summer. People were expecting to see a Beatles reunion with Julian Lennon taking the place of John. Yes, that would have been horrendous but cool nonetheless. It was the highlight of the year of charity songs from the good (“Do They Know It’s Christmastime?”) to the bad (“We are the World”) to the really, really confusing (“Ain’t going to play Sun City”, which was difficult for a 12 year old to fully grasp as playing a gig at a South African resort wasn’t on my list of regular events.)
So most people remember the event, raising money for Ethiopia and making Bob Geldof famous for something other than the “I Don’t Like Mondays” song but not for the show itself. The thing is, it was actually a pretty good concert. Status Quo opened the show, a band you know as the writers of “Matchstick Man”, which is now a Target commercial after previously being the only Camper Van Beethoven song anyone ever remembered. In England you had great sets by Queen and U2 (Bono jumping into the crowd to dance with a woman during “Bad”) and an ending with pretty much everyone in British music on stage. Philadelphia had Madonna, Tom Petty and a Led Zeppelin reunion. There has been no other time where everyone was focused on a charity concert in my lifetime and MTV was the way to see it.
Kurt Loder: Ah, the face of the network. One of the most amazing things about rock music is that the people who cover rock music are the least rocking people on the planet. As a result you end up with someone like Kurt Loder, who looked like your buddy’s kind of dorky dad, on the air twice an hour to give you updates on the release of Whitesnake’s new album. Add in an hour long “Week in Rock” (because there is so much music news it needed its own recap show) and you slowly begin to realize that Kurt Loder was the Walter Cronkite of Gen X. He was the one who told us that Kurt Cobain was dead. If Kurt Loder said it than it had to be true.
Remote Control: Dead or Canadian? No game show will ever have a better category, setup, overall concept or run than Remote Control. Hands down the best game show I’ve ever watched and if you put out a DVD of the episodes I would buy it and watch them all. Taking place in the late, great Ken Ober’s basement you have three college students sitting in Lay-Z-Boy recliners with a bowl of popcorn in their laps answering trivia questions. Sometimes they had to sing along with Colin Quinn, sometimes they had to complete a math question while a bishop raced around the studio (Beat the Bishop) and once LL Cool J came out just to help out one of the contestants. If you lost your chair went flying through a wall. Adam Sandler and Dennis Leary would play random characters. It was insane and funny and the best half hour you could spend in an afternoon in high school.
But what I really want to write about is the game’s bonus round, which is probably the most challenging thing I have ever seen on a game show. You are strapped into a Craftmatic adjustable bed and are facing nine different television screens, all of which are at different angles. Each screen has a different music video on it. To win you had to name all nine bands in thirty seconds. This was a perfect competition as you got to play along at home while the contestant has it worse because I don’t think that I could recognize a Cinderella video that was being played upside down.
Julie and Becky from The Real World (Season One): The reality show that started it all. I am not talking about the show in general as I believe it is now essentially just “throw seven people in a space and encourage them to sleep with each other in various combinations so we will have more contestants for the inevitable Road Rules / Real World challenges.” The first season, particularly Julie and Becky, is what made the show.
The first season of the Real World was the only one that was actually real. Of the seven people, six were actually from New York with Julie being the innocent girl with a nice southern accent trying to make it in the big city. Everyone looked like they belonged in NYC. You could see Becky trying to be the uber-hip artist, singer-songwriter or Andre leading a rather pathetic alternative band named Reigndance. I just finished my freshman year of college when it went on the air and if you asked me what it would be like to be living in New York after I graduated that would be precisely what I pictured.
That is what was great about the Real World. For a time period (for me it was from the first season through London) the show was precisely what you were going to. There were guys on the show that I wanted to drink with and get to know. Who wouldn’t want to hit a bar with Dominic from LA or Neil from London? There were the girls (Julie and Becky, obviously and also Kat from London) who you wanted to date. The show hit exactly what you were living. Then as I got older the show lost its meaning and I no longer knew the people by name but as “that drunk girl who is naked all the time” or “that douchebag who is going to probably end up being a congressman from Wisconsin”. Now I’m frightened to even turn the show on. Maybe it still speaks to a 20 year old. If so, I am simultaneously scared for our future and glad that I grew up when I did.
Pearl Jam and Neil Young playing “Keep on Rocking in the Free World” at the 1993 MTV Video Awards: This is my favorite performance in the history of MTV and the one that I can point to as a turning point in music. This is the end of MTV’s biggest show of the world and it features two performers that wouldn’t even have been broadcast on the network three years earlier. Hair metal was dead and grunge / alternative music was dead. As someone who never could relate to Motley Crue or Poison or any of the bands whose music seems to exist to play behind a stripper I was thrilled to finally have music that meant something to me take center stage. Even if meaning was just having the song end in a blare of feedback. Because that is what was going on in my head at the time. This song is just rebellion and strength and self preservation and everything that made the early 90’s great.
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